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Google LLC — owned by Alphabet Inc. — Google Privacy Policy
| Snapshot 2026-10-03 08:21 UTC | Snapshot 2026-10-17 08:18 UTC | ||||
|---|---|---|---|---|---|
| 47 | 47 | ||||
| 48 | Take the Privacy Checkup | 48 | Take the Privacy Checkup | ||
| 49 | 49 | ||||
| n | 50 | Effective October 1, 2026 | Archived versions | Download PDF | n | 50 | Effective October 16, 2026 | Archived versions | Download PDF |
| 51 | 51 | ||||
| 52 | ## Contents | 52 | ## Contents | ||
| 53 | 53 | ||||
| 167 | 167 | ||||
| 168 | ### Provide personalized services, including content and ads | 168 | ### Provide personalized services, including content and ads | ||
| 169 | 169 | ||||
| n | 170 | We use the information we collect to tailor our services for you, including prov | n | 170 | We use the information we collect to tailor our services for you, including prov |
| > | iding customized and personalized experiences and recommendations, including thi | > | iding customized and personalized experiences and recommendations, including thi | ||
| > | ngs like content, and search results . For example, Security Checkup provides se | > | ngs like content, and search results . For example, Security Checkup provides se | ||
| > | curity tips adapted to how you use Google products. And, depending on your avail | > | curity tips adapted to how you use Google products. And, depending on your avail | ||
| > | able settings, Google Play could use information like apps you’ve already instal | > | able settings, Google Play could use information like apps you’ve already instal | ||
| > | led and videos you’ve watched on YouTube to suggest new apps you might like. | > | led and videos you’ve watched on YouTube to suggest new apps you might like. You | ||
| > | may choose to allow certain Google services, including services like Search or | ||||
| > | Gemini Apps, to access data from other Google services you use, such as Google P | ||||
| > | hotos and Workspace apps like Gmail and Drive, in order to provide you with a mo | ||||
| > | re personalized experience, subject to the policies and settings of the accessin | ||||
| > | g service. For example, Search may process some of the data that you allow Searc | ||||
| > | h to access to personalize content , including ads. | ||||
| 171 | 171 | ||||
| n | 172 | Depending on your settings, we may also show you personalized ads based on your | n | 172 | Depending on your settings, we may also show you personalized ads based on your |
| > | interests and activity across Google services. For example, if you search for “m | > | interests, activity, or personalized content from Google services. For example, | ||
| > | ountain bikes,” you may see ads for sports equipment on YouTube. You can control | > | if you search for “mountain bikes,” in Search you may see ads for sports equipme | ||
| > | what information we use to show you ads by visiting your ad settings in My Ad C | > | nt on YouTube. You can control what information we use to show you ads by visiti | ||
| > | enter . | > | ng your ad settings in My Ad Center . | ||
| 173 | 173 | ||||
| 174 | - We don’t show you personalized ads based on sensitive categories, such as race | 174 | - We don’t show you personalized ads based on sensitive categories, such as race | ||
| > | , religion, sexual orientation, or health. | > | , religion, sexual orientation, or health. | ||
| n | 175 | - We don’t show you personalized ads based on your content from Drive, Gmail, or | n | 175 | - We don’t show you personalized ads based on your content from Drive, Gmail, or |
| > | Photos. | > | Google Photos, unless you choose to make data from these services available to | ||
| > | other Google services that support personalized ads. | ||||
| 176 | - We don’t share information that personally identifies you with advertisers, su | 176 | - We don’t share information that personally identifies you with advertisers, su | ||
| > | ch as your name or email, unless you ask us to. For example, if you see an ad fo | > | ch as your name or email, unless you ask us to. For example, if you see an ad fo | ||
| > | r a nearby flower shop and select the “tap to call” button, we’ll connect your c | > | r a nearby flower shop and select the “tap to call” button, we’ll connect your c | ||
| > | all and may share your phone number with the flower shop. | > | all and may share your phone number with the flower shop. | ||
| 177 | 177 | ||||
| 178 | Go to My Ad Center | 178 | Go to My Ad Center | ||
| 209 | 209 | ||||
| 210 | ## Managing, reviewing, and updating your information | 210 | ## Managing, reviewing, and updating your information | ||
| 211 | 211 | ||||
| n | 212 | When you’re signed in, you can always review and update information by visiting | n | 212 | When you’re signed in, you can always review and update information by visiting |
| > | the services you use. For example, Photos and Drive are both designed to help yo | > | the services you use. For example, Google Photos and Drive are both designed to | ||
| > | u manage specific types of content you’ve saved with Google. | > | help you manage specific types of content you’ve saved with Google. | ||
| 213 | 213 | ||||
| 214 | We also built a place for you to review and control information saved in your Go | 214 | We also built a place for you to review and control information saved in your Go | ||
| > | ogle Account. Your Google Account includes: | > | ogle Account. Your Google Account includes: | ||
| 215 | 215 | ||||
| 691 | ### Performance of their ad campaigns. | 691 | ### Performance of their ad campaigns. | ||
| 692 | 692 | ||||
| 693 | Learn more about the technologies used for advertising. | 693 | Learn more about the technologies used for advertising. | ||
| t | t | 694 | |||
| 695 | ### personalize content | ||||
| 696 | |||||
| 697 | If you choose to allow certain services to process data from other services, inc | ||||
| > | luding for features such as Personal Intelligence, the same data may be used to | ||||
| > | personalize your experience. For example, if you ask Search a question about a r | ||||
| > | ecent hotel booking, Search may use information about booking details from an em | ||||
| > | ail to help suggest things to do near your hotel. Learn more about Personal Inte | ||||
| > | lligence . | ||||
| 694 | 698 | ||||
| 695 | ### personalized ads | 699 | ### personalized ads | ||
| 696 | 700 | ||||