Side-by-side diff
Marriott International — U.S. Consumer Privacy Statement
| Snapshot 2026-05-21 15:46 UTC | Snapshot 2026-07-15 15:54 UTC | ||||
|---|---|---|---|---|---|
| 2 | 2 | ||||
| 3 | Print Page | 3 | Print Page | ||
| 4 | 4 | ||||
| n | 5 | Last Updated: **May 7, 2026** | n | 5 | Last Updated: **July 1, 2026** |
| 6 | 6 | ||||
| 7 | Personal Data We Collect, Disclose, Share, and Sell Use of Personal Data Retenti | 7 | Personal Data We Collect, Disclose, Share, and Sell Use of Personal Data Retenti | ||
| > | on Periods and Policies Individual Rights Changes To This U.S. Consumer Privacy | > | on Periods and Policies Individual Rights Changes To This U.S. Consumer Privacy | ||
| > | Statement | > | Statement | ||
| 8 | 8 | ||||
| 14 | 14 | ||||
| 15 | Contact Us | 15 | Contact Us | ||
| 16 | 16 | ||||
| n | 17 | Pursuant to applicable U.S. state data privacy laws, the Marriott Group (“ **Mar | n | 17 | Pursuant to applicable U.S. state data privacy laws, the Marriott Group (“ **Mar |
| > | riott** ”, “ **we** ” or “ **our** ”) is providing the following details regardi | > | riott** ”, “ **we** ” or “ **our** ”) is providing the following details regardi | ||
| > | ng the categories of Personal Data (also called “personal information” under sev | > | ng the categories of Personal Data (referred to as “personal information” under | ||
| > | eral U.S. laws) that we collect, use, and disclose about U.S. Consumers (collect | > | various U.S. privacy laws) that we collect, use, and disclose about U.S. Consume | ||
| > | ively “Consumers, “you”, or “your”). This U.S. Consumer Privacy Statement (“ **P | > | rs (collectively “Consumers, “you”, or “your”). This U.S. Consumer Privacy State | ||
| > | rivacy Statement** ”) supplements the Marriott Group Global Privacy Statement an | > | ment (“ **Privacy Statement** ”) supplements the Marriott Group Global Privacy S | ||
| > | d applies only to Consumers that reside in U.S. states with currently enacted pr | > | tatement and applies only to Consumers that reside in U.S. states with currently | ||
| > | ivacy laws. Terms not defined in this Privacy Statement have the meanings given | > | enacted privacy laws. Terms not defined in this Privacy Statement have the mean | ||
| > | to them in the Marriott Group Global Privacy Statement. | > | ings given to them in the Marriott Group Global Privacy Statement . | ||
| 18 | 18 | ||||
| 19 | #### PERSONAL DATA WE COLLECT, DISCLOSE, SHARE, AND SELL | 19 | #### PERSONAL DATA WE COLLECT, DISCLOSE, SHARE, AND SELL | ||
| 20 | 20 | ||||
| 21 | The following chart details the categories of Consumer Personal Data that we col | 21 | The following chart details the categories of Consumer Personal Data that we col | ||
| > | lect, as well as the categories of Personal Data we have collected and disclosed | > | lect, as well as the categories of Personal Data we have collected and disclosed | ||
| > | for operational business purposes in the preceding 12 months. The chart also de | > | for operational business purposes in the preceding 12 months. The chart also de | ||
| > | tails the categories of Personal Data that we “sell” or “share” for purposes of | > | tails the categories of Personal Data that we “sell” or “share” for purposes of | ||
| > | cross-context behavioral or targeted advertising, including within the preceding | > | cross-context behavioral or targeted advertising, including within the preceding | ||
| > | 12 months. | > | 12 months. | ||
| 22 | 22 | ||||
| n | 23 | For purposes of this Privacy Statement, “sold” or “sale” may include the disclos | n | 23 | For purposes of this Privacy Statement, “sold” or “sale” may include the disclos |
| > | ure of Personal Data for monetary or other valuable consideration but does not i | > | ure of Personal Data for monetary or other valuable consideration but does not i | ||
| > | nclude, for example, the transfer of Personal Data as an asset that is part of a | > | nclude, for example, the transfer of Personal Data as an asset that is part of a | ||
| > | merger, bankruptcy, or other disposition of all or any portion of our business. | > | merger, bankruptcy, or other disposition of all or any portion of our business. | ||
| > | It also does not include certain “Authorized Licensees” where those entities ar | > | It also does not include certain “Authorized Licensees” (as defined in the Marr | ||
| > | e our affiliates as defined under certain U.S. state privacy laws and such laws | > | iott Group Global Privacy Statement) where those entities are our affiliates as | ||
| > | exempt disclosures of Personal Data to affiliates from their definition of “sale | > | defined under certain U.S. state privacy laws and such laws exempt disclosures o | ||
| > | ”. For the categories below, Marriott “sells” or “shares” the Personal Data sole | > | f Personal Data to affiliates from their definition of “sale”. For the categorie | ||
| > | ly for the purposes of Marketing, Advertising, Promotions, Contests & Third-Part | > | s below, Marriott “sells” or “shares” the Personal Data solely for the purposes | ||
| > | y Products. | > | of Marketing, Advertising, Promotions, Contests & Third-Party Products. | ||
| 24 | 24 | ||||
| 25 | **Categories of Personal Data** | 25 | **Categories of Personal Data** | ||
| 26 | 26 | ||||
| 314 | 314 | ||||
| 315 | **_Overview of Individual Rights_** | 315 | **_Overview of Individual Rights_** | ||
| 316 | 316 | ||||
| n | 317 | U.S. Consumers may make the following requests: | n | 317 | Consumers may make the following requests: |
| 318 | 318 | ||||
| 319 | **Request to Know/Access.** You may request to know whether we process your Pers | 319 | **Request to Know/Access.** You may request to know whether we process your Pers | ||
| > | onal Data and to access such Personal Data. You may request to access a copy of | > | onal Data and to access such Personal Data. You may request to access a copy of | ||
| > | your Personal Data, including, where applicable, a copy of the Personal Data you | > | your Personal Data, including, where applicable, a copy of the Personal Data you | ||
| > | provided to us in a portable format. | > | provided to us in a portable format. | ||
| 320 | 320 | ||||
| 323 | - The categories of Personal Data we collected about you and the categories of s | 323 | - The categories of Personal Data we collected about you and the categories of s | ||
| > | ources from which we collected such Personal Data; | > | ources from which we collected such Personal Data; | ||
| 324 | - The business or commercial purpose for collecting, selling, or sharing Persona | 324 | - The business or commercial purpose for collecting, selling, or sharing Persona | ||
| > | l Data about you (if applicable); | > | l Data about you (if applicable); | ||
| 325 | - The categories of Personal Data about you that we sold or shared and the categ | 325 | - The categories of Personal Data about you that we sold or shared and the categ | ||
| > | ories of third parties to whom we sold or “shared” such Personal Data (if applic | > | ories of third parties to whom we sold or “shared” such Personal Data (if applic | ||
| > | able); | > | able); | ||
| n | 326 | - The categories of Personal Data about you that we disclosed for a business pur | n | 326 | - The categories of Personal Data about you that we disclosed for a business pur |
| > | pose and the categories of service providers or contractors to whom we disclosed | > | pose and the categories of service providers or contractors to whom we disclosed | ||
| > | such Personal Data; and | > | such Personal Data; and | ||
| 327 | - The categories of third parties to whom we disclosed Personal Data about you ( | 327 | - The categories of third parties to whom we disclosed Personal Data about you ( | ||
| > | if applicable). | > | if applicable). | ||
| 328 | 328 | ||||
| 329 | **California Shine the Light Requests** | 329 | **California Shine the Light Requests** | ||
| 344 | 344 | ||||
| 345 | **_How You Can Request to Know/Access, Delete, Correct, Appeal, or Opt-Out of Sa | 345 | **_How You Can Request to Know/Access, Delete, Correct, Appeal, or Opt-Out of Sa | ||
| > | le, Targeted Advertising, and/or Sharing of Your Personal Data_** | > | le, Targeted Advertising, and/or Sharing of Your Personal Data_** | ||
| 346 | 346 | ||||
| n | 347 | You can submit a request via our Individual Rights Portal here ↗ or call 1-800-2 | n | 347 | You can submit a request via our Individual Rights Portal here or call 1-800-218 |
| > | 18-9316. For your protection, we only fulfill Requests to Know/Access, Delete, o | > | -9316. For your protection, we only fulfill Requests to Know/Access, Delete, or | ||
| > | r Correct for the Personal Data associated with the email address and/or loyalty | > | Correct for the Personal Data associated with the email address and/or loyalty a | ||
| > | account number provided in your request. We may request certain information fro | > | ccount number provided in your request. We may request certain information from | ||
| > | m you such as your name, email address, postal address, phone number, or loyalty | > | you such as your name, email address, postal address, phone number, or loyalty n | ||
| > | number to match against information we already have in our system to verify you | > | umber to match against information we already have in our system to verify your | ||
| > | r identity. We may also ask you for additional identifiers such as your date of | > | identity. We may also ask you for additional personal identifiers such as the mo | ||
| > | birth or the last four digits of your credit card if additional information is n | > | nth and date of your birth or the last four digits of your credit card on file i | ||
| > | eeded to verify your identity. | > | f additional information is needed to verify your identity. | ||
| 348 | 348 | ||||
| 349 | **To opt-out of the “sale” of your Personal Data and/or targeted advertising, in | 349 | **To opt-out of the “sale” of your Personal Data and/or targeted advertising, in | ||
| > | cluding the “sharing” of your Personal Data for cross-context behavioral adverti | > | cluding the “sharing” of your Personal Data for cross-context behavioral adverti | ||
| > | sing purposes** , please visit the “Your Privacy Choices” page . We also process | > | sing purposes** , please visit the “Your Privacy Choices” page . We also process | ||
| > | opt-out preference signals, such as the Global Privacy Control. These signals o | > | opt-out preference signals, such as the Global Privacy Control. These signals o | ||
| > | nly affect the opt-out preferences for the particular browser or device you are | > | nly affect the opt-out preferences for the particular browser or device you are | ||
| > | using. For information about how to use the Global Privacy Control, please visit | > | using. For information about how to use the Global Privacy Control, please visit | ||
| > | https://globalprivacycontrol.org/ . | > | https://globalprivacycontrol.org/ . | ||
| 350 | 350 | ||||
| n | 351 | To **Request an Appeal** to a prior Individual Rights Request, contact us at pri | n | 351 | To **Request an Appeal** to an active or closed request, you may contact us at p |
| > | vacy@marriott.com , by phone at 1-800-218-9316, or through an active open reques | > | rivacy@marriott.com , by phone at 1-800-218-9316, or through an active open requ | ||
| > | t via our Individual Rights Request Portal here ↗. | > | est via our Individual Rights Request Portal here . | ||
| 352 | 352 | ||||
| 353 | We will verify and respond to your request consistent with applicable law and ma | 353 | We will verify and respond to your request consistent with applicable law and ma | ||
| > | y rely on permitted exemptions under such laws. You have the right to be free fr | > | y rely on permitted exemptions under such laws. You have the right to be free fr | ||
| > | om unlawful retaliation for exercising your rights under applicable law. | > | om unlawful retaliation for exercising your rights under applicable law. | ||
| 354 | 354 | ||||
| 356 | 356 | ||||
| 357 | Back to top | 357 | Back to top | ||
| 358 | 358 | ||||
| n | 359 | #### CHANGES TO THIS U.S. CONSUMER PRIVACY STATEMENT | n | 359 | #### CHANGES TO THIS PRIVACY STATEMENT |
| 360 | 360 | ||||
| 361 | Marriott may change or update this Privacy Statement from time to time. Revision | 361 | Marriott may change or update this Privacy Statement from time to time. Revision | ||
| > | s to this Privacy Statement will appear on this page with a new “Last Updated” d | > | s to this Privacy Statement will appear on this page with a new “Last Updated” d | ||
| > | ate. | > | ate. | ||
| 362 | 362 | ||||
| 364 | 364 | ||||
| 365 | #### CALIFORNIA PRIVACY RIGHTS REQUEST METRICS | 365 | #### CALIFORNIA PRIVACY RIGHTS REQUEST METRICS | ||
| 366 | 366 | ||||
| n | 367 | Between January 1 and December 31, 2024, Marriott received the following request | n | 367 | Between January 1 and December 31, 2025, Marriott received the following request |
| > | s from Consumers identifying themselves as California residents: | > | s from Consumers identifying themselves as California residents: | ||
| 368 | 368 | ||||
| 369 | **Request Type** | 369 | **Request Type** | ||
| 370 | 370 | ||||
| 374 | 374 | ||||
| 375 | **Verified Requests Completed in Part** | 375 | **Verified Requests Completed in Part** | ||
| 376 | 376 | ||||
| n | 377 | **Verified Requests Denied** | n | 377 | **Requests Denied** |
| 378 | 378 | ||||
| 379 | **Median Number of Days to Substantively Respond to Verified Requests** | 379 | **Median Number of Days to Substantively Respond to Verified Requests** | ||
| 380 | 380 | ||||
| n | 381 | **Mean Number of Days to Substantively** | n | 381 | **Mean Number of Days to Substantively Respond to Verified Requests** |
| 382 | 382 | ||||
| n | 383 | **Respond to Verified Requests** | n | 383 | **Requests to Know/Access** |
| 384 | 384 | ||||
| n | n | 385 | 175 | ||
| 386 | |||||
| 387 | 79 | ||||
| 388 | |||||
| 389 | 0 | ||||
| 390 | |||||
| 391 | 0 | ||||
| 392 | |||||
| 393 | 15 | ||||
| 394 | |||||
| 395 | 15 | ||||
| 396 | |||||
| 385 | **Requests to** | 397 | **Requests to Delete** | ||
| 386 | 398 | ||||
| n | 387 | **Know/Access** | n | 399 | 406 |
| 388 | 400 | ||||
| n | 389 | 146 | n | 401 | 198 |
| 390 | |||||
| 391 | 59 | ||||
| 392 | 402 | ||||
| 393 | 0 | 403 | 0 | ||
| 394 | 404 | ||||
| 396 | 406 | ||||
| 397 | 16 | 407 | 16 | ||
| 398 | 408 | ||||
| n | n | 409 | 16 | ||
| 410 | |||||
| 411 | **Requests to Correct** | ||||
| 412 | |||||
| 399 | 17 | 413 | 17 | ||
| 400 | 414 | ||||
| n | 401 | **Requests to | n | 415 | 11 |
| 402 | Delete** | ||||
| 403 | 416 | ||||
| n | n | 417 | 0 | ||
| 418 | |||||
| 419 | 0 | ||||
| 420 | |||||
| 421 | 29 | ||||
| 422 | |||||
| 404 | 331 | 423 | 31 | ||
| 405 | 424 | ||||
| n | 406 | 165 | n | 425 | **Requests to Opt-Out of Sale** |
| 407 | 426 | ||||
| n | 408 | 0 | n | 427 | 66,832 |
| 409 | 428 | ||||
| n | 410 | 0 | n | 429 | 66,832 |
| 411 | |||||
| 412 | 16 | ||||
| 413 | |||||
| 414 | 15 | ||||
| 415 | |||||
| 416 | **Requests to** | ||||
| 417 | |||||
| 418 | **Correct** | ||||
| 419 | |||||
| 420 | 9 | ||||
| 421 | |||||
| 422 | 7 | ||||
| 423 | |||||
| 424 | 0 | ||||
| 425 | |||||
| 426 | 0 | ||||
| 427 | |||||
| 428 | 8 | ||||
| 429 | |||||
| 430 | 19 | ||||
| 431 | |||||
| 432 | **Requests to Opt- | ||||
| 433 | Out of Sale** | ||||
| 434 | |||||
| 435 | 54,671 | ||||
| 436 | |||||
| 437 | 54,671 | ||||
| 438 | 430 | ||||
| 439 | 0 | 431 | 0 | ||
| 440 | 432 | ||||
| 446 | 438 | ||||
| 447 | **Requests to Opt-Out of Sharing** | 439 | **Requests to Opt-Out of Sharing** | ||
| 448 | 440 | ||||
| n | 449 | 58,674 | n | 441 | 7,639 |
| 450 | 442 | ||||
| n | 451 | 58,674 | n | 443 | 7,639 |
| 452 | 444 | ||||
| 453 | 0 | 445 | 0 | ||
| 454 | 446 | ||||
| 480 | 472 | ||||
| 481 | If you are a California or Colorado resident and opted out of our “sale” of your | 473 | If you are a California or Colorado resident and opted out of our “sale” of your | ||
| > | Personal Data before you joined the Program, you will need to opt out again onc | > | Personal Data before you joined the Program, you will need to opt out again onc | ||
| > | e you are a member, if you do not wish for Marriott to “sell” your Personal Data | > | e you are a member, if you do not wish for Marriott to “sell” your Personal Data | ||
| > | . To do so, click on “ Your Privacy Choices ” or call 1-800-218-9316. | > | . To do so, click on “ Your Privacy Choices ” or call 1-800-218-9316. | ||
| 482 | 474 | ||||
| n | 483 | We estimate the value of a member’s Personal Data to Marriott International, sol | n | 475 | We estimate the value of a member’s Personal Data to Marriott International, sol |
| > | ely for purposes of the CCPA and pursuant to the valuation options mandated by t | > | ely for purposes of the CCPA and pursuant to the valuation options mandated by t | ||
| > | he CCPA regulations, to be on average approximately $0.48 per Consumer in 2024. | > | he CCPA regulations, to be on average approximately $0.49 per Consumer in 2025. | ||
| > | This estimate is not specific to any individual Consumer and varies per Consumer | > | This estimate is not specific to any individual Consumer and varies per Consumer | ||
| > | . We have based this good faith estimate on the value that arises from our comme | > | . We have based this good faith estimate on the value that arises from our comme | ||
| > | rcial relationships and the collection and retention of the Personal Data of Con | > | rcial relationships and the collection and retention of the Personal Data of Con | ||
| > | sumers who have voluntarily signed up and chosen to remain in the Program. The v | > | sumers who have voluntarily signed up and chosen to remain in the Program. The v | ||
| > | alue of Program benefits to members varies significantly as individual members t | > | alue of Program benefits to members varies significantly as individual members t | ||
| > | ake advantage of Program benefits to varying degrees. | > | ake advantage of Program benefits to varying degrees. | ||
| 484 | 476 | ||||
| 485 | You may join the Program on our website , at a participating property, or throug | 477 | You may join the Program on our website , at a participating property, or throug | ||
| > | h another enrollment channel in line with the Bonvoy Program Terms & Conditions | > | h another enrollment channel in line with the Bonvoy Program Terms & Conditions | ||
| > | . | > | . | ||
| 486 | 478 | ||||
| 502 | 494 | ||||
| 503 | #### TEXAS DATA BROKER NOTICE | 495 | #### TEXAS DATA BROKER NOTICE | ||
| 504 | 496 | ||||
| n | 505 | Marriott is a data broker under Texas law. To conduct business in Texas, a data | n | 497 | Marriott is a data broker under Texas law. To conduct business in Texas, a data |
| > | broker must register with the Texas Secretary of State (Texas SOS). Information | > | broker must register with the Texas Secretary of State (Texas SOS). Information | ||
| > | about data broker registrants is available on the Texas SOS website. | > | about data broker registrants is available on the Texas SOS website . | ||
| 506 | 498 | ||||
| 507 | Back to top | 499 | Back to top | ||
| 508 | 500 | ||||
| 509 | #### CONTACT US | 501 | #### CONTACT US | ||
| 510 | 502 | ||||
| t | 511 | If you have questions or concerns about this California and Colorado Privacy Sta | t | 503 | If you have questions or concerns about this Privacy Statement, you may contact |
| > | tement, you may contact us at privacy@marriott.com , or by mail: | > | us at privacy@marriott.com , or by mail at: | ||
| 512 | 504 | ||||
| 513 | Marriott International, Inc. | 505 | Marriott International, Inc. | ||
| 514 | 506 | ||||