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# Advertising & Privacy Controls

### Managing Your Information

When you’re signed into your Nintendo Account, you can review, update, or delete your information. You can also submit a request for a copy of your information, ask us to update certain information on your behalf, or ask us to permanently delete all the information we hold about you. Instructions on how to do these things are below. If you do not have a Nintendo Account, and you would like to submit a request, please contact us by telephone at 1-855-822-9548. Either way, we will provide a response within 45 days, if possible. If we need more time, we will notify you. Please note that you will need to verify your identity when making any of these requests. If we need additional information to verify your identity, we will contact you to request that information. If we are unable to process your request, we will explain why in our response.

### Updating Your Information

- If you would like to update your Nintendo Account information, you can do so through your account settings. You can access your account settings by signing into your Nintendo Account here. For more details on updating your account information, see our support article on How to Adjust Account Profile Settings. Also, if you would like to update certain details associated with a requested transaction, such as a shipping address, then please contact us here.

### Requesting Your Information

- If you have a Nintendo Account and you would like to obtain a digital copy of the categories and specific pieces of information we hold about you, please click here to sign into your Nintendo Account and complete the request form. Depending on your place of residence, in our response to your information access request, we will also provide a list of third parties with whom we’ve shared your personal information.

### Deleting Your Information

- Our support site has information on How to Delete a Nintendo Account. It will take 30 days from the date of the request to process an account deletion. Your Nintendo Account, and any purchases or content associated with your account, will be permanently deleted once your request is processed.You can also request permanent deletion of all the information we hold about you. Once deleted, your information, including your Nintendo Account, and any purchases or content associated with your account, will be permanently deleted (for example, you will no longer be able to play any of the digital content you’ve purchased). However, we may retain certain information to comply with law or take other actions permitted by law. If you have a Nintendo Account and you would like to make a deletion request, please click here to sign into your Nintendo Account and then complete the request form.

### Authorized Agents

- You may designate an agent to request, update, or delete your information, as described above. The agent can be a person or a registered third-party business entity. To begin the request process, the agent will need to contact us by telephone at 1-855-822-9548. Please note that you will need to verify your identity to process the request that was submitted on your behalf.

### Appealing a Denial of Your Request

- Depending on your place of residence, you may have the right to appeal the denial of a privacy request submitted with us. If we were unable to process your request, and you would like to appeal the denial of your request, you may contact us to request that we re-evaluate the denied request. If you would like to submit an appeal with us, please contact us at dataprotectionofficer@noa.nintendo.com. We will respond to your appeal request within 45 days unless we need more time, in which case we will notify you.

### Ad Settings

We personalize our marketing communications and the advertisements we show to make them more interesting and useful to you. To do this, we use data from your devices and other data you share with us, including information about your gameplay, purchases, site visits, and topics you often explore. The technologies we use and the choices we offer you are described in more detail below. Please note that depending on your place of residence, if you are under the age of 18, then we’ll automatically opt you out of the below advertising settings but you can choose to opt-in at any time.

### Cookies

- We use cookies across our websites, mobile apps, and other services. Cookies are small files typically downloaded to the browser application on your device. They collect information about your use of the service such as the length of time you used the service or other relevant usage information. Some cookies are strictly necessary because they help us ensure the proper functioning of our websites and services and they also collect information about your preferences. We use this information to improve your user experience and the quality of our services. For example, by saving your preferences, we may be able to customize our services in ways you prefer. Other cookies are non-essential, such as performance cookies, functional cookies and targeting cookies, and help us perform various internal functions to operate our business. For instance, these non-essential cookies help us to analyze your use of our services and to serve you personalized content and targeted advertisements. We often use third-party service providers to help us place cookies, analyze cookie data, and serve targeted advertisements. The third-party service providers with whom we work include, but are not limited to, those partners listed on the page found here. If you would like to opt-out of non-essential cookies, please click the following link to manage yourCookie Preferences. Please note that the strictly necessary cookies described above cannot be disabled. Also, these cookie preferences may not apply across all our digital properties. For instance, some of our pages display cookie banners. If you would like to opt-out of cookies used on those pages, please refer to the opt-out instructions provided on the banner.If you would like to opt-out from the collection of cookies and other data in our mobile apps, please follow the opt-out instructions in each mobile app’s settings.

### Targeted Ads

- When you use or interact with our services, including the Nintendo Account service, we collect certain information about your usage activities. Such usage information may include the content that you’ve played or purchased, or the Nintendo Account services or features that you utilized. We may process and share that usage information to provide you with targeted advertisements, so that content, products and services can be tailored to your preferences and the recommendations displayed to you are customized accordingly. This personalized content may be delivered to you by Nintendo or on behalf of Nintendo by its third-party partners and service providers. If you would like to modify your preferences as they relate to the use of such information for the targeted advertisement purposes described above, you can do so at any time through your Nintendo Account settings by going here. For instructions on how to modify your preferences, please go here. Please note that if you enable targeted ads, any information we have previously collected about you can be used for such purposes. In addition, please note that if you are opted-out of receiving targeted advertisements, you may still receive general advertisements, but they will not be tailored or customized based on your use and interaction with our services.

### Promotional Emails

- If you would like to modify your promotional e-mail settings, you can do so through your Nintendo Account settings. You can access your account settings by signing in at accounts.nintendo.com. For more details on how to adjust your email preferences, see our support article on how to manage promotional communications settings. You can also select “Unsubscribe” at the bottom of any promotional e-mail that you received from us.

### Analytics

We collect, and share with our analytics partners, information about your use of and interaction with our services, including the Nintendo Account service, to perform various analytics. The analytics information we collect includes play reports, crash and error reports, your survey responses and similar usage information. This analytics information is used to optimize or improve our existing services (including Nintendo algorithms), develop new services, and provide you with enhanced functionality.

### Analytics Preferences

- You can opt-out of the data analytics uses described above. Please note information about your use of and interaction with our services may continue to be used for other purposes. Depending on your place of residence, if you are under the age of 18, then we’ll automatically opt you out of the below analytics setting but you can choose to opt-in at any time. If you would like to modify your analytics preferences, you can do so at any time through your Nintendo Account settings by going here. For instructions on how to modify your analytics preferences, please go here.

### Friend Privacy Settings

You can control whether to receive friend suggestions and the information that may be visible to your friends about your use of our services. Please review the below instructions to ensure that you understand how to control friend suggestions and the information that may be visible to your friends.

### Friend Suggestions

- You have the ability to control whether friend suggestions are displayed to you when you are using our services. Go here to enable or disable these friend suggestions. Please note that if you enable friend suggestions, then you will similarly be displayed as a friend suggestion to other users as well.

### Online Status

- You can set whether friends can see your online status when you are online and using the Nintendo Switch. To control displaying or hiding your online status with friends, first click on the Account Holder’s page icon which is located on the upper left corner of the Nintendo Switch system’s home screen. From there, navigate to the User Settings on the left side of the screen and then go to Friend Settings. Here, you can control whether your online status is displayed to All Friends, Best Friends, or No One.

### Recommendation Feature for Nintendo eShop on Nintendo Switch 2

- When navigating across Nintendo eShop on the Nintendo Switch™ 2 system, under the ‘For You’ tab on the left side of the screen, you and your friends can get game recommendations based on service usage history, such as gameplay history and purchase history. To enable or disable this Recommendation Feature for Nintendo eShop on Nintendo Switch 2, you will need to modify your preferences as it relates to sharing your data with Nintendo for Targeted Advertisement purposes. For instance, to enable this Recommendation Feature for Nintendo eShop on Nintendo Switch 2, you will need to be opted-in to sharing your data with Nintendo under the Targeted Advertisement setting. This data sharing setting, which is located in the Nintendo Account settings, can be found here.